E3 Motorcycle Spark Plugs - News

E3 Spark Plugs Asks – Is New Off-Roading Event the Toughest Yet?

Feb 20, 2012

Here at E3 Spark plugs, we’ve seen a lot of crazy off-roading excursions and competitions. But this one really got our engines racing. Last week, 21 brave, or just plain naïve riders suited up for the inaugural King of the Motos motorcycle race. When the mud stopped flying, the rocks stopped rolling and the dust settled, only six were left standing.

The grueling 65-mile race took three hours to complete and sent competitors across sand-filled washes, through largely impassible boulder fields and over massive hills throughout the Johnson Valley OHV (off-highway vehicle) terrain in Lucerne Valley, California. It’s a new addition to the Griffin King of the Hammers and it mercilessly pits the nation’s top motocross racers against rugged earth usually reserved for custom-built four-wheeled crawlers.

The inaugural King of Motos featured an invitation-only class of riders – most of whom ended having to walk their rides out of the rocks. Mechanical breakdowns or pure pain and exhaustion claimed 15 riders who braved the first-ever event that combined high-speed Baha-style desert racing with extreme terrain, including 10 miles of rocks. The no-holds-barred competition placed no performance limitations on bikes but also provided no pit support. Nor did the course include many marking, forcing riders to rely on GPS units to make sure they were heading in the right direction.

Two hours, 57 minutes and 19 seconds after the start, it would be British endurance specialist Graham Jarvis who crossed the finish line first and claimed the $10,000 prize. It was a winner-take-all event, so there were no runner-up prizes save for sheer props. So, E3 Spark Plugs sends mad props to Kyle Redman, Destry Abbott, Mike Slawson, Cody Webb and Jimmy Jarett.

Planning your own off-roading excursion? Pick up a set of E3 motorcycle spark plugs or ATV spark plugs and leave your buddies in the dust.

 

E3 Spark Plugs Recommends 2012 Nuclear Cowboyz Freestyle Motocross Tour

Jan 13, 2012

Freestyle motocross meets Broadway meets pyromania in the 2012 Nuclear Cowboyz tour. And we here at E3 Spark Plugs are looking forward to this wild show that pushes the extreme into the certifiably insane.

The tour features many of the top names in extreme sports including 2011 Winter X-Games medalist Caleb Moore, X Games 17 medalists Ronnie Faisst, Adam Jones and Mike Mason, plus world-class medalist riders Taka Higashino, Beau Bamburg, Derek Garland, Nixey Danielson, Brody Wilson, Jimmy Fitzpatrick, Dustin Miller, Wes Agee, Matt Buyten, Geoff Aaron, Keith Wineland, Derek Guetter, and Colton Moore.

Doing what they do best, the legendary Nuclear Cowboyz FMX tribes, the Soldiers of Havoc and Metal Mulisha, play out an epic futuristic battle story of two tribes fighting for survival against the evil Tempest and her Cyborg Army in war-torn Los Angeles in the year 2150. The show features battle scenes played out via amazing choreographed motocross stunts backed by a pyrotechnics and laser display and synchronized to a thumping heavy metal, rock alternative and electronic dubstep soundtrack. And yes – there’s even a snowmobile jump.

This year’s show promises a stepped-up degree of difficulty in the stunts performed by medal-winning athletes, producers say. Nuclear Cowboyz hits 11 North American cities on the 2012 tour kicking off Friday night in Baltimore, MD and continuing through April 15. VIP Fallout Zone tickets get you premium seating and a meet and greet with the stars. They’re expected to sell out quickly, so if you’re a major motocross fan, buy your tickets soon.

Plan to see a Nuclear Cowboyz show? Post your pics on the E3 Facebook fan page and be sure to stock your bike with E3 motorcycle spark plugs or Spark Plugs for a motocross-worthy ride.

 

Heads Up, E3 Spark Plugs Racing Fans – the 2012 Supercross Series Starts This Weekend

Jan 04, 2012

The 2012 Monster Energy AMA Supercross Championship Series revs up Saturday night at Angel Stadium in Anaheim, CA. All eyes will be on 2011 champ Ryan Villopoto as he begins his fight to defend his title against a full slate of the world’s top riders. And he’ll start that fight with a hard-charging bid to become only the sixth rider in history to win the series’ season opener in back-to-back years.

Villopoto also is the current AMA National Motocross Series champion and the Motocross of Nations champ, and he made headlines in 2011 for his utter decimation of the competition in the Monster Energy Cup. He dominated the field over the course of three 10-lap main events to take home the Monster Million – the biggest purse in the sport’s history. Rumor has it the Poulsbo, WA native, who had married the beautiful Kristen Young just days before, postponed his plans for a South Pacific honeymoon to compete for the Monster Million. We’re betting his bride didn’t mind.

His amazing 2011 season has made Villopoto the man to beat in 2012. But he’s got strong contenders. Chad Reed came in second in the SX championship last year and no doubt has his eye on the top podium spot this season. James Stewart has been loud and proud about his intentions to knock seven-time Supercross Class champ Jeremy McGrath from his title as the all-time winningest rider before moving on to four-wheel competition. McGrath currently boasts 72 supercross wins and Stewart is aiming for 73 before making the leap to NASCAR. And Ryan Dungey plans to capitalize on his reputation as one of the fastest motorcycle riders on the planet – a rep he earned in just two SX season.

E3 Spark Plugs congratulates Villopoto on an amazing 2011 season and looks forward to a thrill-packed 2012 season! Make sure your ride is competition-ready with E3 motorcycle spark plugs.

2012 Monster Energy AMA Supercross Championship Series Schedule

• January 7 – Angel Stadium – Anaheim, CA
• January 14 – Chase Field – Phoenix, AZ
• January 21 – Dodger Stadium – Los Angeles, CA
• January 28 – Overstock.com Stadium – Oakland, CA
• February 4 – Angel Stadium – Anaheim, CA
• February 11 – Qualcomm Stadium – San Diego, CA
• February 18 – Cowboys Stadium – Arlington/Dallas, TX
• February 25 – Georgia Dome – Atlanta, GA
• March 3 – Edward Jones Dome – St. Louis, MO
• March 10 – Daytona Int’l Speedway – Daytona, FL*
• March 17 – Lucas Oil Stadium – Indianapolis, IN
• March 24 – Rogers Centre – Toronto, ON, Canada
• March 31 – Reliant Stadium – Houston, TX
• April 14 – Louisiana Super Dome – New Orleans LA
• April 21 – Qwest Field – Seattle, WA
• April 28 – Rice-Eccles Stadium – Salt Lake City, UT
• May 5 – Sam Boyd Stadium – Las Vegas, NV

E3 Spark Plugs Digs the Way LaVallee, Maddison Powered Into 2012

Jan 02, 2012

So how did you ring in the New Year? Major props if you powered into 2012 anywhere near the way pro snowmobiler Levi LaVallee and FMX rider Robbie “Maddo” Maddison did – with record-breaking jumps across an icy San Diego harbor on a snowmobile and a motorbike at Red Bull’s New Year-No Limits event.

The two rode side-by-side with a shared goal of breaking their respective sports’ longest-jump records. Both succeeded fantastically. Maddison beat his 351-feet, 3-inches certified world record with an impressive jump of 378 feet, nine inches. He came a bit short of his 400-foot goal, likely because wet conditions nixed his 100-mph launch speed goal. But the massive leap proved a record breaker and a crowd pleaser nonetheless. That Maddo can pull off any feat of this sort is nothing short of a miracle if you know his history. Shortly after graduating high school, Maddison came down with viral meningitis and viral encephalitis. The sicknesses caused temporary paralysis and blinded Maddison in one eye. But he recovered and never looked back as he pushed his motocross passion and went pro.

Meanwhile, LaVallee had his own point to prove that night. He was out to break his record of 361-feet, hit last year in a practice jump that nearly killed him. LaVallee suffered collapsed lungs, a broken pelvis, cracked ribs and a concussion a year ago and has since rebounded in ways that many – including LaVallee’s doctors – thought impossible. To say he “broke” the record doesn’t do the guy justice. He SLAMMED last year’s record by a full 51 feet, crossing the harbor with a 412-foot jump. If you’re doing the numbers, that’s 52 feet longer than an NFL football field.

So what, pray tell, drives a man to repeat the feat that nearly put him six feet under?

“It was something I had to overcome,” LaVallee told ESPN. Otherwise it was going to haunt me the rest of my life… After last year and being out I was like, ‘Man, you just missed out on the coolest opportunity.’ And to be here today and to be able to land an over 400-foot jump… you can’t make it any better.”

From all of us here at E3 Spark Plugs, congrats to both LaVallee and Maddison. Got your eye on breaking your own personal best record? Stock your ride with E3 motorcycle spark plugs or snowmobile spark plugs. Be bold, but be careful. And have an awesome 2012.

 

E3 Spark Plugs’ 2012 Supercross Series Predictions

Dec 28, 2011

The 2011 Supercross season proved quite the exciting ride. When the dust finally settled, it was Ryan Villopoto at the podium as the 2011 AMA Supercross Series Championship winner. So how will the 2012 season play out? E3 Spark Plugs has a few predictions.

One guess is that we’ll get quite the show from the ongoing rivalry between Australian native and two-time Supercross Class champion Chad Reed and James Stewart, also a two-time Supercross Class champion, as well as a former AMA Motocross champion and the first African American to win a major motorsports title. The two have treated fans to some of the sport’s toughest battles and neither has any plans to back down.

“James and I have a lot of respect for each other,” says Reed, who last year became an entrepreneur founding Two-Two MotorSports. “We both want to win and neither of us lets anything get in the way of that.”

No doubt Stewart shares that sentiment. But he’s also got his eye on knocking seven-time Supercross Class champ Jeremy McGrath from his title as the all-time winningest rider before moving on to four-wheel competition. McGrath currently boasts 72 supercross wins.

“My No. 1 focus is get to 73 wins, and after that, we can hit NASCAR full force,” Stewart, who makes his debut with the Joe Gibbs Racing MX Team next month, recently told USA Today. “We are definitely making steps to hopefully battling with Junior [Dale Earnhardt] and [Jimmie] Johnson. I am looking forward to it as another challenge in life. The cool part is maybe I have a chance to be great in two different sports.”

Of course, if Ryan Dungey has his say, neither Stewart nor Reed will see the champion’s podium come May 5. In just two Supercross Class competition seasons, Dungey earned respect as one of the fastest motorcycle riders on the planet and in 2010 became the second rookie in history to win the Monster Energy AMA Supercross. He came excruciatingly close to defending his title in 2011, letting it slip by a mere 10 points. This year, he joins the Red Bull KTM team.

We’re also expecting an exciting season show from Monster Energy / Pro Circuit Kawasaki’s Broc Tickle, who makes his Supercross Class debut next month after an impressive five-year run in the Lites Class.

Got a prediction of your own? E3 Spark Plugs wants to hear it. Post your thoughts on our Facebook fan page. And remember to stock your bike with a set of E3 motorcycle spark plugs for a championship-worthy performance.

E3 Spark Plugs Launches a New Look, Website

Dec 16, 2011

Hey E3 Spark Plugs fans, check out our new look! E3 Spark Plugs is launching a revamped website and social media sites this week. Our updated look is cleaner, more streamlined and easier to navigate. And you’ll find a few new goodies.

New features include:

• A tech support section with a chart designed to help you apply the correct torque to your new spark plugs, information on spark plug gapping, tech tips and videos, a cross-reference guide to help you choose the right spark plugs for your automotive, powersports or lawn and garden engines, plus warranty information;
• A continuously updated video section featuring how-to videos, our commercials and racing highlights;
• A testimonial section where you can see what people are saying about E3 Spark Plugs and add your own comments;
• An events calendar listing all upcoming racing and promotional events featuring or sponsored by E3 Spark Plugs.

“We are excited about our the launch of our newly redesigned website and social media pages,” says Steve Joiner, E3 Spark Plugs’ Vice President of Sales and Marketing “E3 is committed to providing in-depth information about our products and promotional activities. These sites will allow our customers and fans to keep up with all the different programs and events that E3 is involved in all over the country.”

Based in beautiful Ponte Vedra Beach, Florida, E3 Spark Plugs developed its patented DiamondFire technology in conjunction with researchers from leading engineering universities. Utilizing a unique, diamond-shaped, edge-to-edge approach, E3 spark plugs are designed to deliver more power, improve fuel efficiency, reduce emissions and extend the life of your engine.

Our new look will launch this week. Are we missing something you’d like to see? Leave us a comment on our blog or on the E3 Spark Plugs Facebook fan page.

GEICO AMA EnduroCross, Co-Sponsored by E3 Spark Plugs, Announces 2012 Schedule

Nov 23, 2011

Officials of the GEICO AMA EnduroCross Championship Series announced its 2012 racing schedule. The 2012 Championship expands to eight events with the series kicking off in Las Vegas on Friday, May 4th on Supercross finals weekend.

Known as the “toughest racing on two wheels,” EnduroCross pits competitors against each other on extreme off-road tracks featuring boulders, logs, sand and mud pits, a water hole and other surprise obstacles like giant tires.

EnduroCross is a favorite of racing fans both in the stands and on the living room couch. Events air on ESPN, ESPN2, ABC and the Versus network. Check TV listings for air dates. And if you don’t want to wait for the programming guys, mark your calendar to catch all the EnduroX events live.

2012 GEICO AMA EnduroCross Schedule

• May 4, Orleans Arena (Friday during Supercross weekend), Las Vegas, NV
• June 9, Power Balance Pavilion, Sacramento, CA
• Los Angeles, CA, date and venue TBD
• September 15, Citizens Business Bank Arena, Ontario, CA
• October 6, National Western Complex, Denver, CO
• October 20, Comcast Arena, Everett, WA
• October 27, Idaho Center, Boise, ID
• November 17, Orleans Arena, Las Vegas, NV

E3 Spark Plugs is proud to co-sponsor the GEICO AMA EnduroCross Championship Series and looks forward to a hard-charging, thrill-packed racing season.

Blazusiak Sweeps EnduroCross, Robert Takes E3 Spark Plugs Junior Championship

Nov 21, 2011

The final rounds of the 2011 GEICO AMA EnduroCross series might as well have been dubbed the “Taddy Blazusiak Show.” The Polish phenom won both main events, making it a perfect season. But Taylor Robert came with his A-game as well, earning his first ever EnduroCross podium and claiming the E3 Spark Plugs Junior Championship for top drivers under age 21.

In the afternoon Hot Laps, it looked like Blazusiak had some real competition. Beta’s Cody Webb claimed the fastest lap time in the battle for heat race gate picks. Blazusiak settled for second, followed by KTM teammate Mike Brown, Husqvarna’s Cory Graffunder and Monster Kawasaki’s Justin Soule. Blazusiak, Brown and Webb proved strong enough in the Hot Laps to earn a direct shot to the double main events.

In the first main event, Blazusiak shot to the front right away, winning the $1,000 Girardi Wealth Management Holeshot award. He kept that lead all the way to the finish line, though Soule remained close enough to make the race an exciting one for both the competitors and the fans. Graffunder also rode an impressive race, making it to the podium in his second race after a broken wrist kept him off the tracks for most of the season.

GEICO Honda’s Kyle Redmond claimed the holeshot in the second main event, but Blazusiak was hot on his trail. Blazusiak quickly took the lead – and took it in a big way. He led by a long shot throughout the remainder of the race. Robert, Brown, Soule and Redmond crossed the finish line behind, him. Keith Sweeten and Jacob Argubright finished second and third, respectively, behind Robert for the E3 Spark Plugs Junior Championship.

Visit the EnduroCross website for full results and mark your calendars for the 2012 championship kickoff in Las Vegas May 4. To all the winners this weekend, congratulations from E3 Spark Plugs!

The Rum Diary Rolls onto the Big Screen with Some Very Cool Rides

Oct 26, 2011

After years of will-it or won’t-it-get-made speculation, the Johnny Depp-fronted adaptation of Hunter S. Thompson’s The Rum Diary finally hits theater screens nationwide Friday. We here at E3 Spark Plugs have been waiting with bated breath for this one. Not just for the crazed Gonzo brand of entertainment. Not just because Amber Heard is a stone cold hottie. Not just because any movie with a line like “We’ll nail this bastard to his own front door” has to be a good one. But for the parade of sweet (and just plain funny) vintage rides.

The Rum Diary is the story of Paul Kemp (played by Depp in a young Thompson-esque way), a divorced, anti-authoritarian boozehound of a journalist who jettisons the madness of New York and the crushing conventions of late Eisenhower-era America for the beautiful Puerto Rico to write for The San Juan Star, a tiny local newspaper on its last legs. Kemp quickly adapts to the rum-soaked island life and develops an obsession for the beautiful Chenault (Heard). Trouble is, Chenault just happens to be engaged to Sanderson (Aaron Eckhart), who just happens to be a corrupt developer bent on turning the pristine island into a capitalist paradise sucking up to the wealthy. Sanderson recruits Kemp to write some positive fluff about his latest scheme, which sets the film up for its major conflict: Kemp must decide whether to use his words to benefit the sleazy businessmen’s bottom line or to take the bastards down.

Great storyline, no doubt. But what we love are the great vintage vehicles you’ll see all through the film, set in the late 1950s. The trailer opens with Kemp driving a sweet candy apple red ’59 Corvette, which Producer Graham King let Depp take home after filming wrapped. That’s the kind of employment bonus we should all be so lucky to land. Another jaw dropper is Sanderson’s late 1950s Austin Healey. You gotta love the decidedly less glam Fiat 500 minus doors, a roof and a front seat – kinda like that loveable loser friend you’re always bailing out of trouble and but keep around anyway. And who doesn’t dig a vintage motorcycle with Giovanni Ribisi in a sidecar. We’re not sure of the model, but we’re thinking it’s a Harley 45. Incidentally, we hear the film has inspired a jam band named Giovanni Ribisi in a Motorcycle Sidecar.

Got a favorite vintage ride featured in a period film? E3 Spark Plugs wants to know. Leave us a comment on our blog or on the E3 Spark Plugs Facebook fan page.

 

Blazusiak, Robert Hold On to EnduroCross, E3 Spark Plugs Jr. Championship Winning Streaks

Oct 24, 2011

Taddy Blazusiak remains the man to beat in the 2011 EnduroCross season. Before a packed crowd at the Idaho Center in Boise Saturday, he took his sixth win of the season in the GEICO AMA EnduroCross Series presented by Lucas Oil. And young Taylor Robert continues his lead of the E3 Spark Plugs Jr. Championship within a Championship.

Blazusiak started the race with a bang, securing the lead out of the first turn and launching completely over the first pool on the first lap. Mike Brown trailed closely behind, knowing he had to finish third or better to have any chance at nabbing the championship from Blazusiak. He temporarily lost his second place position to Justin Soule, who passed him in the rock section – a tough section for even the toughest competitors. But Brown won it back when Soule and Cody Webb collided in the pond section. That collision allowed Geoff Aaron to take third place behind Blazusiak and Brown. Soule managed an impressive comeback sans visor or goggles to take fourth place and Gary Sutherlin finished fifth.

Blazusiak remains the series points leader with a perfect 180. Brown follows with 127, then Aaron with 118. Webb and Seoule tie with 103 points.

Taylor “The Threat” Robert continued his lead of the E3 Spark Plugs Junior Championship within a Championship for riders age 21 and younger. His 41 points are enough to beat Keith Sweeten’s 34 and Ryan Sandoval’s 30. Taylor competed in his first race at just four years old and got serious about a pro-racing future when he began racing in amateur nationals at age 10. After sitting out most of the 2010 racing season with a torn ACL, Robert is impressing competitors and fans in both EnduroCross and the WORCS series this year.

E3 Spark Plugs congratulates all the winners this weekend. Next up: the double main event EnduroCross season finale at the Orleans Arena in Las Vegas November 19.

GEICO AMA EnduroCross, Presented by Lucas Oil – Boise, ID Expert Main Event Results

1. Taddy Blazusiak – KTM
2. Mike Brown – KTM
3. Geoff Aaron – Honda/Christini
4. Justin Soule – Kawasaki
5. Gary Sutherlin -Kawasaki
6. Bobby Prochnau – KTM
7. Keith Sweeten – KTM
8. Kyle Redmond – Honda
9. Cody Webb – Beta
10. Max Gerston – KTM
11. Eric Rhoten – Kawasaki